INTERNATIONAL LEADERSHIP ACADEMY2027 programmes · applications open
FREE SAMPLE LESSON

Your Voice, Your Leadership:
a message that matters.

A practical exercise you can try without an account or payment. Your first step toward clearer communication.

MODULE 3 · MESSAGE STRUCTURE

The PRC method: Problem · Response · Call to action

An effective talk is not a parade of impressive phrases. It is a pathway. Your audience should recognise the problem, understand your proposal and know what to do next.

Start with a concrete challenge your audience faces instead of a long biography. Provide one clear response, illustrated by a short example. End with a single action. If that action is too complex, make it smaller.

EXAMPLE · 60 SECONDS

Problem: You have ideas, but hesitate when it is time to speak.

Response: Prepare one opening sentence, two ideas and a simple conclusion.

Action: Today, record a 60-second video and watch it once to identify one improvement.

Your turn: a 12-minute exercise

  1. Write down your audience’s precise problem.
  2. Write your response in a single jargon-free sentence.
  3. Add one example that makes it understandable.
  4. Choose an action achievable within 24 hours.
  5. Record your 60-second message.

How do you evaluate your talk?

Score yourself from 0 to 2 on: concrete problem, clear response, useful example, controlled pace and precise action. Aim to exceed 7/10 after three attempts.

You do not need professional equipment; your phone and a quiet place are enough.

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